#HelsinkiSecret Residence
We wanted more stories with different lenses about Helsinki. #HelsinkiSecret Residence was created, as a unique and personalised city experience for social influencers, bloggers and new media journalists, where the opinion leaders can feel like home.
During the first year, the residency gained visibility for Helsinki, with more than 100M reach, with over 10k posts on social media and blogs, by influencers.
#HelsinkiSecret Residence Website