Business development consultancy Hemuco needed a professional visual identity. But not only they wanted their logotype to show credibility, but to stand out and be remembered. The state of a market and competitors was researched: To be able to stand out within the target audience, you would have to steer out of typical tech business identities of sans serif typography and hues of electric blue. The result, a modern colourful script type logo ticks all the boxes as something that stands out.