Hendrick's Gin x Compulsory Films

In 2022 Hendrick’s Gin set out on an expedition to uncover the world’s rarest, most unique cucumbers and this has taken us on a curious journey of discovery. A journey so absurd, it had to be documented. The result is a captivating piece of film content, HEROING OUR DBA - THE HUMBLE CUCUMBER. We embarked on a curious collaboration with multi-award-winning creative outfit, Compulsory, who have reimagined the world’s of many iconic cultural institutions and numerous World class music artists with their refreshing approach to storytelling. These creative architects have made an immediate mark in the creative industry developing the next generation of creatives and pushing the standards of contemporary filmmaking. Director Harry Deadman and photographer Blackksocks (Amir Hossain) are no doubt ones to watch on the Compulsory roster, and have absurdly told our Cucumber Chronicle through their bold, colourful and rich narrative style. THE IDEA Hendrick’s Gin embarked on an unusual mission to grow the world’s most peculiar cucumber seeds. Gathering a small handful of these precious varietals, Hendrick’s Master Distiller, Ms Lesley Gracie, cultivated the crop at the Hendrick’s Gin Palace. The team then sat back and waited to find out whether these wondrous cucumbers would grow… and grow they did! Our Creative Partner To capture the grow at the Gin Palace we partnered with Compulsory Films