HER social app

HER social app is an LGBTQIA+ dating app for and by queer womxn. The team needed to create some content for Valentines day 2020, that reflected the interests of their audience, for them to share on social platform. With this in mind, we took inspiration from the L word generation Q, and meme culture to create six relatable and unique pieces of content that users could share on Instagram and twitter. The highest engagement was on the mental health post, with it gaining 1,800 likes, 12 comments and 10,890 impression on Instagram, and 700 likes, 34 comments and 250 retweets on twitte