"HER VS. I": An album for the auditory experimentalist.

Her vs. I is another passion project I created to further explore the limits I could push my skills as a brand designer and strategist. As I had never worked on branding for an album before, it proved more challenging and required more research in order for me to truly understand what story I wanted to tell. 3 campaigns were created to promote the albums, titled "HVSI", with two low concept films and one title poster. The brief for this project covered extensive copy and brand messaging, branded assets for different mediums (posters, socials, album art, etc.), and a strategy for who the album was for. Each component mention above was positioned to create an experimentalist culture to attract a specific type of audience, those who enjoy the expression of human emotion through music, and how it impacts their daily lives.