Herb came about when we were asked to create some simple banners for Herbal Essences. Their range is vast and I felt it prudent to find a way to introduce each variant (flavour) without having to create new campaigns each time.
I came up with Herb, he is the mixologist for your hair.
Give him your hair type, your preferences and a little about you and he'll mix you the variant that is right for you. Using ingredients that have a plethora of benefits.
He spread like wild fire in my mind, popping up as any great integrated idea should, in every medium. Across social media, inStore, in Apps and in all manner of advertising.