HEVI - BRAND DEVELOPMENT

  • Ines Diniz
For my final major project I have decided to create a creative collective brand for generation z. Meant to educate, inspire and motivate creatives through biannual interactive publication, a calendar full of events and through a network platform. The aim is to promote self-improvement and professional development through collaboration.

HEVI - BUSINESS PLAN

Developed a business plan, as it is a very important tool for managing and growing a business. Is a way to clarify the direction which HEVI should take, trace a future vision, attract financing and manage the company.

HEVI - MARKETING STRATEGY

Proposed a marketing strategy, an overall plan laying out the types and timing of marketing activities that aim to reach people and turn them into consumers of the service and product provided, both online and offline.