Hill & Friends

  • Mary Leonard
  • Dafni Nitu
  • Ethan Rawlins

How can you create a brand that personifies its founders and empowers their playful femininity?

Hill and Friends is a luxury, British accessories brand founded by ex-Mulberry Creative Director Emma Hill and Georgia Fendley.

The world creation aims to convey the founders’ fun-loving personalities and exemplify their personal obsessions with pink, Keith Haring and Mr Men, in a way that was appropriate to their product positioning. Capturing not only the visual identity of the brand but establishing a complete multi-sensory experience of how the brand would feel, smell, speak, taste, sound and dress.

This identity creation spanned from packaging to digital, from product design to ToV and fragrance creation, from experiential events to seasonal campaigns, as well as everything in between.