Hip Chef - The new millennial food kit service!

"Hip Chef - The new millennial food kit service! Delicious, organic, gluten free, vegan, fresh, frozen, microwavey meals - it’s unbelievable! Our super customisable brand caters for our dear millennials dietary restrictions and sensitivities". My completed ready meals for my project on millennial food trends. It’s good to laugh at yourself, but it’s also good to understand the implications of deceptive marketing. Front of the packaging – saturated with millennial ‘buzzword’ stickers. Bottom of packaging – List of awful, unrecognisable ingredients and terrible nutrition labels. (Always look on the back to avoid deception!) The Process: The food is made from laser cut plywood, then hand painted and varnished. The container is handmade, using a vacuum former and a wooden form I created. The packaging – a combination of photography, illustration and graphic design (made on Photoshop). The stickers – Made on Procreate.