A design challenge to design a digital product concept for luxury jean company Hiut Denim. The challenge was to extend target market reach and appeal to a new audience
We identified the new target as modern creatives and created an app concept that appealed to their need for visually engaging and interactive interactions. This was achieved in the product views of the jean. Buyers have an option of 360 view, detailed close ups and exploded deconstructed view to view every detail of the jean.
