***hole Elections 2020
Potholes are a major threat on Indian roads. Songs are being made on potholes to taunt the corporators for not doing their job. It is now a musical movement across the country. Inspired by this, we present - ***Hole Elections 2020. A week-long election in Mumbai, to chose the most deserving corporator of this title. We believe that it is the ***holes, not the potholes, who are behind this menace. If the corporators don't want to win, they simply need to fill up the potholes. Based on Google's Monoton font, the typeface represents the road lanes and how potholes have destroyed them. It also reflects the war-zone feel of Indian roads, where people go with the fear of death every day.
D&AD New Blood Award 2020 - Wood Pencil Winner
Brief: Google and HMCT
Communicate the unique power of music through typography that best represents a musical movement.
Concept
Potholes are a major threat on Indian roads, taking 10 lives every day in India. Complaints by now have become worthless. Out of frustration, a Mumbai-based RJ made a song about potholes which went viral but received a lot of backlash from the government. To support her, many songs were created across the country which led to a musical movement. But, is it really the potholes or the ***holes that are responsible for this menace?
Typography
Based on Google's Monoton font, the typeface represents the road lanes and how potholes have destroyed them. It also reflects the war-zone feel of Indian roads, where people go with the fear of death every day.
Presenting- '***hole elections 2020'
A week-long election in Mumbai, to chose the most deserving corporator of this title for risking our lives every day.
Posters will be put up across the city.
Social media ads.
On the website, put in the zipcode and know more about that area's candidate.
To vote, just click a photo of a pothole, tag the location and using the hashtag, post it.
The votes will be updated in real-time on the website and digital billboards across the city. If the corporators don't want to win they simply need to fill up the potholes. Google's pothole detection technology will locate the filled potholes and the posts tagged to that location will be deleted. In the end, the winner will be announced on Google Doodle.
The winner will be sent a vinyl with the pothole songs in it. Only this time, '***hole' word will be replaced by the winner's name.