Art and design have always been one of the most important sources
of inspiration for Volta Footwear which over the years has collaborated
with designers from all over the world.
This season we celebrate the arrival of summer with the kids of Galleria Opulenza.
The Milan based collective recreated on the screen the holiday of their dream
where all that matter is playing at GTA Vice City and drinking fruit juices with
the feet plunged into a small inflatable pool.
G.op applied a special graphics treatment on every still life: squeezing
and squashing the summer flavors and putting them into thriving
compositions of fruits.
The result is a collection of six pictures where the main characters
are Volta’s most summery shoes: Terra Decor, Gumsole Mesh, CT-i, Terra Decor Print,
Low Suede and Mid Hybrid enlightened by warm hues on six different matching
backgrounds filled up with dancing straws, tropical vibes and glossy leaves which
make them the ideal sceneries for this awaited sweaty vacation.
The project will be displayed for the month of June at Volta Footwear Flagship Store