To support the national integrated launch of the new ‘Wonder of Manuka’ campaign, Backlash developed the playful ‘Honey & Barrett’ flagship store takeover. A fun multi-touchpoint retail experience to engage and educate shoppers from street-to-till.
The attention grabbing store front design, interactive window and in-store experiences also supported the PR and media activity as both a backdrop for the media content and a place to invite influencers to immerse them in the ‘wonders’ of the manuka product.
Project Tags
Companies
Holland and Barrett
- Non Creative Industries