Holland & Barrett - The Wonder of Manuka

  • Giovanni onuoha
  • James Barnes
  • Aarron Taylor

‘Honey & Barrett flagship store takeover’

To support the national integrated launch of the new ‘Wonder of Manuka’ campaign, Backlash developed the playful ‘Honey & Barrett’ flagship store takeover. A fun multi-touchpoint retail experience to engage and educate shoppers from street-to-till.
The attention grabbing store front design, interactive window and in-store experiences also supported the PR and media activity as both a backdrop for the media content and a place to invite influencers to immerse them in the ‘wonders’ of the manuka product.

Project Tags


  • Holland and Barrett logo

    Holland and Barrett

    • Non Creative Industries