Holotropic Breathwork : Brand Identity

Holotropic breathwork Jersey is a trademarked practice, used to generate non-ordinary states of conscience for psychological benefits. The word holotropic means moving towards wholeness. There were several characteristics to be reflected in the brand. The process is natural and there is a connection with nature. The practice involves deep inner work to produce positive changes in the outer world. There is also a strong spiritual element to the practise including the concept of death and rebirth through the stages of life. The symbolism of the sun and moon encaptures these key aspects. The overlap represents the concept of moving towards wholeness.