Rupi Kaur is a poet, illustrator and author whose work explores love, loss, trauma, healing, femininity and identities. Rising to prominence with the help of the Internet, her influence on the literary world has been measurable – and her popularity phenomenal. We worked with Simon & Schuster to celebrate the launch of Rupi's third poetry collection, Home Body, bringing its outlook to life by projecting selected poems and illustrations onto the streets of London. Gentle animations and thought-provoking words illuminated key landmarks including the Tate Modern and Marble Arch – perfect for content creation, creating a PR storm, and bringing light into the lives of those lucky enough to witness them.