The process of home brewing is an art; balancing ingredients is a unique and fulfilling experience.
However, the drinking experience is mostly met with a large amount of prejudice and a bizarre set of rules; it’s a man’s drink, it must be drunk in pints and dark rooms, where someone will likely pull a heavy tap, that makes it look as if they are pulling it directly from the ground below.
What happens when we begin to challenge this preconception and entice people to appreciate the flavour of beer and bond over the experience?