Brief
Refresh Homebody loungewear to become a contemporary, luxury brand.
Insight
With the wellness market growing 12.8% in the last two years, never before have people so readily sort the benefits of rest, relaxation and mindfulness.
Idea
Made for moments of calm. A guiding philosophy created to elevate and define a new identity for Homebody; communicating the quality of the garments to enhance moments of rest whilst defining a brand purpose from which to speak. Beyond this, the brand philosophy informs a visual language, which uses evocative imagery to convey a feeling of being transported to a calming place, a logo that evokes a sense of luxury and design principles based around harmony and balance. Rolled out across web, print, packaging and social.