HomelessFonts

The easy thing to do when you work for an NGO and you want to raise funds is to run a campaign that makes people feel pity, that touches their hearts. And for people to give you money because they feel bad about it. But what’s easiest isn’t always what’s best. It isn’t fair. Nobody needs to feel guilty about something that isn’t their fault. And what should be normal, with NGOs or anybody else, is that when you give money you get something in return. Even if it’s from a homeless person.