While working for Homely on a B2C social awareness top-of-funnel campaign, I crafted compelling content to effectively reach and engage target audiences. My ability to translate campaign goals into creative concepts resulted in impactful visuals and messaging that resonated with viewers. I managed relationships with influencers, ensuring authentic partnerships and content that aligned with brand values. My strategic approach and data-driven insights helped optimise campaign performance and reach, driving increased awareness and interest in Homely's offerings.