Homely - B2C Social Awareness, ToF Campaign

  • Corry Raymond
  • Deanna Arthur
  • Michael Chakrit Murphy

While working for Homely on a B2C social awareness top-of-funnel campaign, I crafted compelling content to effectively reach and engage target audiences. My ability to translate campaign goals into creative concepts resulted in impactful visuals and messaging that resonated with viewers. I managed relationships with influencers, ensuring authentic partnerships and content that aligned with brand values. My strategic approach and data-driven insights helped optimise campaign performance and reach, driving increased awareness and interest in Homely's offerings.

Videos were shot in multiple formats with alternative cuts, messaging and aspect ratio to optimise each video to the desired platform.
Below is some BTS of the exact moment these were shot!