Honda E launch at Milan Design Week 2019

• Visualisation An immersive space telling the story of the Honda E Prototype car at Milan Design Week for Avantgarde London. Visitors are first immersed in the sights and sounds of a bustling city. As they move through the space, the ambience becomes greener and more tranquil. When they walk through the final projection curtain, they come face to face with the E Prototype. The prototype car, which was launched at the Geneva motor show is positioned in a landscaped space featuring plants and a conceptual tree centrepiece. Created by Italian artist Alessandro Gedda, the tree is made using bent birch ply and carries electric-blue lighting to represent clean energy. Another space celebrates the "indoor" and features a collection of Scandinavian-designed classic furniture set against images of contemporary living spaces, representing the "seamless" living the E Prototype is meant to epitomise. Visitors could also explore the interior of the car via virtual reality before sipping on an Italian coffee. Scene modelled from reference images supplied.