Honda Real View Test Drive

Buying a car is one of the biggest and most exciting purchases someone will make – yet most find the process complicated and frustrating. Buyers increasingly steer clear of car dealerships, with most visiting just one dealer to confirm their decision rather than aid their selection. Our brief was to enable potential Honda buyers to experience and understand the model of their choosing without stepping into a dealership. Our strategy was simple - redefine the ‘test drive’, provide prospects with the right, practical information by using numerous data points to craft the correct content, and finally make the experience intuitive, enjoyable and memorable so they choose to visit a Honda dealership. Honda Real View Test Drive is a series of interactive films that aims to put our audience in the driver’s seat. It has gone live across all of Honda’s European websites. “This content project was the first of its kind to be rolled out at a Pan-European level. The creative interpretation of the brief was excellent, and the collaboration and open ways of working made the project both enjoyable and successful. The end result exceeded our expectations, was used by all markets, and has been the UK’s best delivering asset in paid social media.” - Louise Furneaux, Marketing Manager, Honda Motor Europe