Honest Gin

Brief: Create a new brand of alcohol that challenges the ‘norm’ set by the industry, it needs to raise awareness of the true nature of the product whilst highlighting how other brands use packaging to enhance their shelf appeal. The brand, whilst drawing attention to the standards set, should still be attractive and ensure consumers want to engage with the brand and packaging Concept: Honest Gin is just that... honest. The brand is split in two contrasting halves, the luxurious and high end, and the simple, honest, and clear. Honest gin set out to prove a point: clear and easy to understand facts and information don't have to be left out all in the name of design. A brand can still have impact and be appealing whilst being informative. By providing honest and truthful information on the bottle allows consumers to make better and more informed choices, in turn raising awareness of the impacts of alcohol as well as the clear lack of information provided by other brands.