Horniman Museum & Gardens - Illustration-led Rebrand

My final major project for university was an illustration-led rebrand of the Horniman Museum & Gardens. After discovering the Horniman, a small free museum in South London, I wanted to bring to life the Horniman's personality through a rebrand. This style direction has been curated to not only reflect the Horniman's values but also cater to its varied audience. With the combination of playful illustrations, a vibrant colour palette and digestible typography, the Horniman's visual tone represents a place of exploration, community and establishment. Every colour selected for this rebrand resonated with a different element of the Museum itself, representing the Museum, Gardens, Aquarium etc. For more about this project please visit my website www.bekzsteel.com