I'm Merse, Immerse Me. A campaign that began from a simple sun tan lotion bottle. The original concept was to immerse a horse in sun cream, to keep them protected during a hot summers day horse racing event. Then I split the word into two and it became far more interesting! Meet the star of the brand, the icon; Merse! I flourished with creativity after I visualised a character concept which I could play around with. A wacky horse, with buck teeth, googly eyes, a champion racehorse, diva figure. A comical character which we could relate to on an emotional level with his quirky human characteristics, depicting the close relationship between an owner and their pets!