Creating a dynamic new brand for a fast-moving estate agents. We re-defined the Hortons brand through the creation of multifaceted personal content & modern brand design. Through idea sessions with the client we honed in on developing the advertising of Hortons’ existing properties, humanising contact with agents, featuring locations; all whilst expanding upon their strong brand template through research and creative work. Through our location-based stories and agent profiles, we achieved a more personal brand experience for potential clients and buyers, whilst in tandem allowing for natural expansion of the business.