'Hotel Indigo' - D&AD Student Competition

Hotel Indigo draws on the neighbourhood to curate the hotel. In this spirit, pick a Hotel Indigo location (existing or upcoming) and capture the essence of the neighbourhood in 1-3 images. Your image(s) should create awareness and authority for Hotel Indigo as a design-led boutique brand with a point of view on what makes an inspirational travel experience. Even though the initial research was helpful, I decided to focus more on the location of the hotel than the country. The beauty of the nature of Gora, Hakone was too powerful not to focus on. I tried to add the elements of the Japanese culture such as pattern and fauna into a lino print, which also shows the amazing nature of the neighbourhood. I did focus more on autumnal colours as I feel they look more suiting in this location, but I also researched colour schemes for winter and spring prints.