new brand needs a strong entrance – but simplicity is key. Knowing this full well is the founder of stylish, fashion-forward nail salon House of Lady Muck – Laura Southern, who upholds a clear vision of a powerful, colourful and fun brand that provides an excellent service. Laura approached us with a need for a clear bold visual identity. By implementing the name as an acronym – HOLM – we created sophisticated, simple and impactful branding that plays out beautifully across all brand collateral. BLOOD’s sister agency Mercy Creative also designed and styled the House of Lady Muck nail bar in Topshop’s London flagship store on Oxford St.