House Of Mobu - Reimagined | Logo & Brand Identity
About H.O.M. House Of Mobu is a couture beadwork brand, that makes mostly custom beadwork outfits and accessories. The label is the brainchild of South African celebrity personality Ntsiki Mazwai. Meaning of The Name “Mobu” is the SeSotho meaning mud. The concept of the name is derived from the mud houses that many African people still have as homes. To live so close to the land, and having the Earth surround you as a symbol of being in sync with nature. The Challenge We felt that the brand needed a refresh and an upgrade from its current identity. And so we designed an identity system that they could grow into - one that reflects their sense of African excellence in crafting luxury fashion. We met this challenge using a brand attributes exercise, and the result is a delighting brand to look at.
