After 10 years of encouraging women to feel confident about colour, House of Provoke (formally known as Provoke Cosmetics) decided to rebrand and relaunch themselves as an upmarket make-up product that can compete with the leading names in luxury. House of Provoke wanted to create a glamorous new product range around an exciting and dynamic colour palette created for ladies of colour. With this in mind, we designed a simple and elegant logo along with a website that used kaleidoscopic imagery to emphasise the brands colour and vibrancy. The unique treatment of imagery and our bespoke bottle design for the launch range of nail polishes, differentiated House of Provoke from others in the market in an attractive, alluring and visibly stunning way.