3. Social media posts
Social media posts are the building blocks of your social media workflow. Before deciding what to post and when, create a form for every item you share on your social channels. You can also use this for incoming sharing requests from other team members. Include:
Channel(s)
Copy
Link
Publish date and time
Visual assets (photo, illustration, gif, video, etc.)
Hashtags (for channels that use them)
Mentions (for channels that use them)
Campaign (optional)
Tip: To set this up in Asana, create a master task in your social media calendar project. Every time teammates make a request, ask them to copy it and fill it out. For more organization, add custom fields for channel, hashtags, mentions, content type, or campaigns. This way, you can sort and view tasks by those categories.
4. Day-to-day social media management workflow
Once you have a format for your strategy, calendar, and posts, start thinking about your day-to-day social media activities. Your day-to-day workflow would include:
Triage and organize social posts as new requests, repository, and scheduled posts
Create a section at the top of your Asana social media calendar project for receiving requests. Include instructions on making a request in the description of the project. For all approved content, have a third section with scheduled posts.
Keep channels active
To prepare for quiet weeks, include a repository section with evergreen content. This could be influencer content, inspirational quotes, or older blog articles.
Cross collaborate with writers, designers, and other marketers
If you need to request a visual asset from your design team or copy from your writers, create a subtask you can assign to them with full context.
Most social shares will also be one of the several elements of a larger project. For those situations, multi-home the task in your social media calendar project and other relevant projects.
Build out and reference lists of influencers and hashtags
Keep a link to reference documents, like a spreadsheet with common hashtags and influencer Twitter handles, in your Asana project’s description.
Schedule out posts ahead of time
Tools like Buffer, Hootsuite, and Social Sprout can help you schedule posts and see what’s coming up. Add a recurring reminder into your workflow to schedule your social media posts for the week, month, or quarter in one of these.
Follow up with analytics on performance and engagement
Create a recurring task to regularly look at metrics and build on your learnings. For the most important pieces of data (traffic, engagement, etc.), report out to your team using Status Updates on a weekly or monthly basis.
Take your social media marketing to the next level
Social media marketing takes organization, attention to detail, and the ability to juggle multiple different things at once. Fortunately, workflows for your strategy, calendar, posts, and day-to-day tasks can help you and your team stay on track.
(Published on the Asana blog)