‘How Social Media Affects You’ is a campaign which aims to communicate and educate the audience on the issue of social media. This issue is extremely relevant in today’s society and is shown to have huge negative effects on society as technology and social media platforms develop. The campaign is split into 4 different areas which merge together to create the bigger issue: how social media effects our relationships with other people, the effects social media has on our self esteem and mental health, the fake, manipulated version of ourselves that we choose to display online and lastly the effects social media has on our communication skills The audience for the campaign is 18-24 year olds as they are most active on social media.