How the Media Skews Consumers' Perception of Events
Doaa Dashoush explains how the media can skew consumer's perception of events
The media has a significant impact on how consumers perceive events. The media can be seen as a form of entertainment, and it is often the case that the media will sensationalize events to get more viewers and readers. This is true with criminal cases where the media’s portrayal of an individual can make or break their chances in court. This comes from the old adage “any publicity is good publicity.” However, this may not be true when it comes to criminal cases. The media can have a negative impact on both the judge and jury when they portray a defendant in a biased manner.
Consumer Attitudes
The participatory news consumer is someone who actively seeks out information about current events and shares their opinions on social media. They are not passive consumers of news, but instead, they are active participants in the process of creating and distributing content.
This type of consumer is becoming more common as people are getting more involved in politics and other issues that affect them personally.
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