How To?

A rebrand for my university's library brand. How To? are drop-in sessions aimed to increase the library's visibility as well as help inform students on how to use all resources available. For this brief I focused on shapes and layouts that would eye-catching but also trust-worthy, so students could be intrigued but also feel comfortable. By interviewing my target audience I was able to create a brand that was accesible and inclusive to the diverse students at Birmingham City University. Outcomes inlcude a new brand identity, social media posts, webpage banner, posters and a pull up banner.