How To Be Green: for idiots
A risographed editorial intended to educate the masses on how to be more environmentally friendly.
Brief: Target society’s lack of effort towards global warming.
Concept: Encourage members of society that currently don’t live environmentally
friendly lives to be more green in easy steps. Society can’t afford for any
of the population to be environmentally blind since the environment is
deteriorating drastically and action must be taken now, by everyone.
Solution: A risographed editorial of 21 posters individually detailing 21 different simple
ways to be green for ‘idiots’ aka people with no regard for the environment.
There is 21 versions as it takes 21 day to form a habit, and the aim of the publication
is that the user forms the habit of being environmentally friendly.
Context
The posters are perforated so they can be ripped out and stuck around user’s
house/office/bathroom, and even photocopied (or risographed if they’re feeling
extra arty) to be spread around.
Environmental Impact
Risographed and printed on 100% recycled paper for reduced environmental impact.
Environmental Impact
The editorial is created with a circular economy in mind, as once all posters have
been ripped out the user is encouraged to cut and unravel the strings, recycle
the spine and unfold the French folded outside cover to reveal two more A3
posters. Here, waste is minimized and the product is reused, practicing what
the book itself preaches.
Handwritten copy
The back copy is intentionally repetitive in order to entice a form of mantra in
the readers head and ingrain the message. It is also indicative of societies issue
of overconsumption, which is one of the main causes of global warming.
It is handwritten in order to portray a down to earth, non condescending vibe,
as well as highlight the simplicity of the actions. It is also arranged to represent
each action in some way.
Text Message Copy
Furthermore, the text message copy illustrates a conversation between
millennials in either a personal message or a group chat. It uses colloquial
text speak language and spelling to continue the down to earth feel, even
occasionally using slang such as ‘cop’ (meaning ‘get’) to relate to the audience
further, and make it seem like a peer to peer advice rather than from
a judgemental older figure. This encourages behaviour change when it’s less
of a scary, judging demand.