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Have you been procrastinating the launch of your food product? Whether you want to regularly sell at markets, launch a single product to sell to small businesses, or launch a large range in the UK's largest supermarkets, this talk will help you along the way.
Hear how the founders of Pip & Nut and Joe & Seph's pitched their businesses, stood out, and became hugely successful. Plus, have the opportunity to speak to the experts and network with like-minded people.
- Figure out if your product is right for the market
- Learn how you might fund your product
- Discover the importance of how you launch and where
- Hear how best to approach marketing when starting out
- Learn about the opportunities outside of grocery (e.g. cinemas, airlines)
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Pippa Murray is the founder of Pip & Nut. While training for marathons, Pip often found herself eating peanut butter straight from the jar. When she examined the ingredients, she saw that most supermarket brands were full with either palm oil and sugar, while the healthy ones were just a tad too healthy looking. This sparked the idea to create a brand that looked to 'clean' up the product, innovate with flavours and introduce a more contemporary and culturally relevant brand to the shelf. After 18 months of product development the product range launched into Selfridges in January 2015. Now Pip & Nut are a fast growing brand, having achieved listings with over 2300 stores in the UK, including major retailers like Sainsbury's, Holland & Barrett, Ocado and Wholefoods. She was also Crowdcube's 2014 Entrepreneur of the Year and won Virgin's Best Retailers.
Adam Sopher is Co-founder and Director of Gourmet Popcorn brand Joe & Seph’s. Officially the best tasting popcorn around with 34 Gold Great Taste Awards. Now stocked in 3,000 customers in 19 countries. After a career in management consulting Adam became an entrepreneur alongside his family with the launch of Joe & Seph’s. 2016 saw them launch the first official Marmite popcorn in partnership with Unilever, with previous brand collaborations also including BrewDog and Laurent Perrier. They’ve won plaudits from experts in the food and drink industry including Michelin Star Chefs Marcus Eaves, Peter & Jonray Sanchez as well as 2013’s Great British Bake Off Winner, Frances Quinn. Their popcorn is used by the leading lights of the hospitality industry from Claridges to The Soho Hotel, as well as the Picturehouse Cinema group.
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