How to improve your google ranking with SEO
SEO stands for search engine optimization, and it refers to a set of practises aimed at increasing the visibility and positioning of web pages in organic search results. Because organic search is the most commonly used method for people to discover and access online content, a good SEO strategy is critical for increasing the quality and quantity of traffic to your website. Search Engine Optimization agencies use SEO factors to determine the most relevant content that must be crawled and indexed.
Here are the SEO factors:
There is a combination of all three types of SEO, i.e., On-Page, Off-Page, and last but not least, Technical SEO, that works together to produce a better ranking on web result pages.
On-page SEO: The most important aspect of your on-page SEO strategy is the content of the page. On-page SEO includes a variety of elements such as keyword research, meta tags, head tags, URLs, and more.
On-Page SEO: The first step in implementing On-Page SEO is keyword research. A keyword is a search term that a user enters into the search bar. Avoid keyword stuffing when performing on-page SEO. If you use this cheap tactic, you have devalued the content.
Meta Tags:- The most crucial aspect of on-page SEO is Meta Tags. The four main components are the Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag.The Meta Title describes or conveys the contents of a page to search engines and users, whereas the Meta Explanation is a brief description that informs search engines and users about page concepts. A Meta Robot is a tag that instructs a search engine to follow a specific page on a website, while Meta Keywords is a tag that describes a list of keywords and their significance.
Head Tags:- Header tags are pieces of HTML code that enable us to highlight specific keywords on a web page. It tells the user about the page's content and helps them decide whether or not to read it further. It also aids in search engine placement.
URLs Structure : The URL structure of a website should be short and keyword-rich; dynamic URL structures should be avoided. First, having 3 to 5 words in a URL structure is more important because it adds more weight to the website. Including keywords in a URL is one of the best practises. Proper URL structuring with specific keywords will undoubtedly give you a high page rank in search engines such as Google and others.
Off-Page SEO: is all about obtaining backlinks from other websites.. Backlinks are used by search engines to determine the quality of the linked-to content, so a site with many high-quality backlinks will usually rank higher than an otherwise equal site with fewer backlinks.
Technical SEO: Technical SEO will assist you in optimising your own website and identifying issues that non-technical SEOs may miss.
In other circumstances, it's even more important to focus on technical SEO before moving on to link development.
Trand1 specialises in digital marketing. We can take care of your digital marketing demands in a way that will not only help you grow but also enhance your profitability.