Shortly after Lawrence returned, he spotted the opportunity to enter Appear Here’s Space for Ideas competition. “We were at a pivotal moment where the product was complete, but we wanted to start generating PR. The opportunity to get a physical space and launch it in an incredibly public facing way was a very enticing offer” says Lawrence. “It’s not something I’d have done off the top of my head. I think it’s really sensible to engage with customers. That’s the only way to be a more accessible brand.”
And what else has the experience taught the ambitious entrepreneur? “The best advice is to think how you’re going to get customers there. You need to focus on how you get people through the door” he says firmly. “And remember, it’s got to be inspiring on some level. It’s got to be a bit exciting.”
Now, with plans to double their production year on year and a complementary cycling tech startup in the pipeline, Lawrence Brand is continuing his meteoric rise. We can’t wait to see what he does next.
Feeling inspired? Enter Space for Ideas 2017 by 15th September to be in with a chance of winning your own shop.