How To Use Call Extensions In Google Ads?
Google Ads call extensions are a feature that allows you to display your phone number directly within your text ads on search results pages. This can be a great way to encourage potential customers to call your business directly, rather than having to navigate to your website first.
Here are some key points about Google Ads call extensions:
- Benefits:
- Increase click-through rates and lead generation, especially for mobile users who can easily click to call.
- Provide an immediate way for potential customers to connect with your business.
- Offer valuable insights into call performance through Google Ads reporting.
- How it works:
- You can add call extensions to your ad campaigns at the account, campaign, or ad group level.
- You can choose to display your actual business phone number or use a Google forwarding number to track call details.
- You can set up call conversion tracking to measure the effectiveness of your call extensions.
- Things to consider:
- Call extensions are most effective for businesses that rely on phone calls for conversions, such as local service providers or businesses with short sales cycles.
- You can schedule when your call extensions appear, based on your business hours.
- It's important to use clear and concise call messaging to encourage clicks.
Overall, Google Ads call extensions can be a valuable tool for businesses that want to drive more phone calls and leads from their online advertising efforts.