How we helped AECC University College
Often knowing that you need to make video a key part of your marketing strategy is the easy part. The next step is to find out how this is done. Since 2019 my production company Ground Up Productions have written, produced, filmed and edited well over 50 films for a specialist Health Sciences Institution called AECC University College. The content we've created is distributed around the world helping the university get its message out to their audience of potential future students, current practicing students and its partners.
To date we have written, produced, filmed and edited well over 50 films for the institution and the content we've created is distributed around the world helping the university get its message out to their audience of potential future students, current practicing students and its partners.
AECC University Collage are a great example of an organisation who are putting video at the forefront of their marketing & communications. They have identified and understood the power and reach that video can have across their diverse audience and have utilised our knowledge to create engaging content that pinpoints their many different demographics.
We devised a suite of films specifically to target young adults who were potentially looking at their future careers. This series was called "Why Become A..." and was sent out to schools across the country in order to help teenagers understand what various careers they might choose to pursue.
Recognising that younger people are consuming content in many new ways across many different streams, the films were distributed in several different formats that are optimised for various social media platforms such as TikTok, Instagram Reels & of course YouTube.
“Video content has played a major part in our student recruitment marketing strategy recently, and its been a joy to work with the team at Ground Up Productions. The ‘Why Become A’ suite of videos have been such a strong asset. The videos have been used across a number of different channels, depicting the real reasons behind why students should choose a career in health sciences – to make a difference.”
- Karen Thurlow, Head of Marketing at AECC University College
This is a shortened version of a casestudy that can be found here: https://www.groundupproductions.co.uk/aecc
