The system consists of palettes of colours, image types, image treatments, container shapes and patterns or textures. All the palettes are inspired and informed by the HSBC Group values of openness, connectivity and dependability.
Images are given a stylistic treatment to add further interest and the shapes are filled with different patterns and colours to create a distinctive and recognisable signature style.
Workplace managers in different geographical locations worldwide were able to select diverse imagery which is culturally relevant to their region, and apply a graphic treatment which ties it in with the global environmental graphic style.