Hub3 is a company dedicated to business consultancy based in the heart of Notting Hill, London. They have a particular approach to business growth based on joint venture. Both founders, Andrew and Tarhata Watson, have an extensive experience in the field and, with very creative minds, they have successfully developed interesting businesses. Their offering includes, amongst others, Process Management, System Design and Implementation Management.
We came up with the concept of 'Direction' expressed through the use of arrows. The brand is focused on offering guidance to their clients and they are very driven people. So, we naturally saw an opportunity to use different directional icons for a brand that had to be both creative and rational at the same time.