Human Smoothie Branding
A brand identity designed in response to Chrysalis' Brand Opus student awards competition in partnership with MolsonCoors. Brief : Create a drinks brand that has a functional benefit beyond the primary purpose of refreshment. Human is a brand of smoothies designed to make you feel more human. The branding is steeped in essentialism and forward thinking, functional design. The idea is born in response to our growing reliance on technology and of machines becoming more human, just look at Elon Musks’ latest Neurolink technology which will "merge" humans with AI.
With the evidence in my research highlighting the growing focus of health conscious consumers since the turn of the millennium on the best, ethical, functional beverages, you can imagine this will only be amplified by this unprecedented pandemic event.
I learnt that most people don’t drink smoothies because they are simply “just not interested”.
I therefore created a brand which has significant meaning in relation to social issues we face today.
Companies
D&AD New Blood
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