Hunter: Berlin Pop-Up Store

Hunter: Berlin Pop-Up Store is an extension from my University Final Major Project at Norwich University of the Arts. The project focused on devising strategy campaigns for multiple brands, directing my focus more towards the Public Relations & Visual Merchandising components. Hunter is a renowned British heritage brand, which is known mainly for producing footwear and outdoors fashion. Hunter: Berlin Pop-Up Store is purposed concept that supports the brands current strategy in becoming a global lifestyle brand by trialling the German fashion market through launching a pop-up store in Berlin, Germany.