HyperFocus
HyperFocus is a passion project created to help tackle the stigma and raise awareness of ADHD, it sparked from personal experiences. The project is based on social media, mainly on Facebook, Instagram, twitter and Tumblr, but expanded to becoming a fully-fledged print & digital campaign with posters, website and more. http://hyperfocusadhd.co.uk/
Me, Myself and ADHD
At the age of seven I was diagnosed with ADHD and have grown up learning to adapt to each single thing my brain throws at me, there have been countless good and bad days, however one thing that has been apparent is the stigma I have faced over the years. The biggest two being “ADHD is bad behaviour” or “ADHD is an excuse to act stupid or say things”, there is many more, but these are the ones that stood out because in reality it much deeper than that, there is three types of ADHD: Inattentive, Hyperactive or Combination. I got diagnosed with the latter, and it is a mixture of being really excited (more than you can imagine) about things, these are random impulses such as thinking about something that has no link with what I’m currently doing (think the “Squirrel” scenario from UP) and getting distracted easily while being really bad at organising anything.
I wanted to show that when people with ADHD put their mind to it, they are more than capable to do anything they want in life, even if they are told no from the start. In summary ADHD is just a fun way of thinking differently and with a few more precautions it is fairly easy to manage.
An identity that's never the same
The HyperFocus brand was heavily inspired by how living with ADHD feels, and that's no two days are the same, no routine goes as planned or our entire mind is a mess from these little impulses that keeps us up at 2am. The logo was designed around being flexible to be used on it's own or with text allowing the message to be spread further.The choice for colour was never a doubt with ADHD being energetic and quite dangers, so using red linked with that, while conveying the message of slowing down.