(Hyūma) 飛馬: Personal Branding

  • Euan Reith

Embracing my middle name 'Hyuma' meaning flying horse in Japanese, I created my personal brand identity around my love for both graphic design and animation. The concept of the brand uses the work of Eadweard Muybridge, who pioneered stop-motion photography, famously capturing the movement of horses, birds and humans. Utilising his studies of a horse and a Red-Tailed Hawk, I have transformed them into a barrier-grid animation allowing for them to add an animated element to my graphics. Using translucent paper, the business card can be interacted with creating a small animation in the palm of your hands.