As part of the Hyundai Ioniq launch the first car to offer three separate electric powertrains - hybrid, plug-in hybrid and electric, within one body type, we partnered with Ocean Outdoor to use their Pioneering Vehicle Recognition technology.
Targeting drivers of cars with high CO2 emissions, diesel engines and older hybrids and then delivering real time bespoke tailored creative as they passed the billboards.
Nominated for a Drum OOH award for digital posters.
