I AM Cheryl Campaign

In 2009 Auckland Museum produced an exhibition focusing on NZ’s most popular TV show ‘Outrageous Fortune’.

My main focus of this project was on the delivery of the ‘I AM Cheryl’ campaign, based on the lead character. With a nationwide search for Cheryl lookalikes, we found 10 winners who then featured in the marketing campaign, including a series of TV commercials. This campaign won silver in the NZ Best Awards.

In addition these works, I was also tasked with being the online voice for the exhibition, which included blogging, regular posts on the official fan site, Twitter and Facebook.

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Leah Duhovic
Creative Producer