i-D x Chanel : The Fifth Sense - Jellywolf Alma Har'el

A hypnotic mythological tale following a young woman who experiences scents in the form of visions and visuals inspired by CHANEL Nº5 L'EAU. A feminine-spiritual coming of age story by Alma Har'el for The Fifth Sense.

Alma Har’el is an Israeli-American film-maker whose luscious, dreamy stories sit in an unexplored space between imagination and reality; her alternative take at documentary making has inspired a film that shows CHANEL Nº5 L'EAU as a conduit to experiencing visions. Steeped in the senses, her untethered journeys of light, music and dance are saturated with richness and texture. JellyWolf, her film for The Fifth Sense, takes place in a world where reality is blurred with fantasy, where the abstract becomes tangible experience, where saturated colours sit with expansive spaces and intimate close ups: A young woman enters an occultist shop on a mundane strip mall in LA wanting to undergo a visionary experience – sneezing her way into another world, one inhabited with palpable manifestations of lemons, roses and burnt wood, the notes of CHANEL Nº5 L'EAU.

Alma's Commission

Project Tags


  • i-D logo


    • Fashion and Textiles
  • CHANEL logo


    • Fashion and Textiles