I DEFINE ME - Women in Their Own Words

A charity project for International Women's Day 2019, I created the campaign's title and all accompanying copy. All proceeds from the sale of t-shirts and event tickets went to Rosa, the only UK-wide fund for women and girls, and helped to raise over £8000.

Website Feature

Telling the defining stories of five women (Natalie Lee, Bryony Gordon, Lauren Mahon, Nafisa Bakkar and Esme Young) taking charge of their own narrative, this project included writing interview questions, helping interview on-set, writing podcast adverts and content for the online feature.

Panel Event

On International Women's Day, Warehouse hosted a panel event with the campaign's cast which I wrote the Laura Jackson's introduction and the questions she asked the five women as well as attended the event to post teaser stories on Instagram.

Social Media


Team Credits

Zoe Coxon

  • Copywriter
  •  

Project Tags

Companies

  • W

    Warehouse Fashions

    Skills

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    Zoe Coxon
    Copywriter