I'll Be Seeing You : Loneliness Campaign

  • Abi Mayers (Goncalves)

A typography-led campaign to represent and raise awareness of loneliness in the UK. The typography was influenced by jazz, specifically the song I’ll Be Seeing You by Billie Holiday. A vinyl cover, two sets of posters, an animated advertisement for TV and an ‘Out of Home’ display was used to express the campaign. A D&AD New Blood brief.

Watch the video above to find out the concept behind the campaign!
Above : Vinyl Cover
Above : Poster Mockups
Above : TV Advert, without sound due to copyright. Final version would have I'll Be Seeing You by Billie Holiday as the soundtrack.